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Sandy Coffman Back  



Sandy Coffman, president and owner of Programming For Profit, brings over 30 years of professional staff training to health clubs and recreational facilities. She was part owner, program director and staff trainer for three multipurpose facilities in Milwaukee, Wisconsin for 11 years and now consults, trains and gives extraordinary motivational and educational presentations for businesses and corporations worldwide. She has also made an enormous impact educating the industry on marketing and programming to the older adult market.

Sandy is a dynamic professional presenter who specializes in customer service, communication skills, client retention, programming, niche marketing and staff evaluation. She is a featured speaker at most major conferences every year, including Athletic Business, Club Industry, the USTA and IHRSA.

The European BodyLife Conference recognized Sandy as Educator of the Year, the Canadian CAN-FIT-PRO Conference voted her the Delegates’ Choice Award and the Italian Fitness Federation named her their 2001 International Fitness Speaker of the Year.

Sandy is a contributing writer to many trade publications and a guest lecturer at several state universities. She is acclaimed for her energy, enthusiasm and genuine understanding of the fitness industry and peoples’ needs.

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